In a landmark achievement, Mobilink Bank has been honored with the coveted Glomo Award at the Mobile World Congress (MWC) Barcelona 2024. The bank was recognized in the Best Use of Mobile for Social, Economic, or Environmental Development category. This prestigious accolade celebrates its innovative “Invisible Heirs” initiative — a visionary campaign that addresses the long-standing challenges of unclaimed inheritance in Pakistan, particularly impacting women and children.
Bridging the Gap in Inheritance Rights
Across the country, countless families lose their rightful inheritances due to inadequate legal documentation. Consequently, this issue disproportionately affects vulnerable groups. To combat this, Mobilink Bank’s campaign leverages mobile technology to simplify the process of legally documenting heirs. By offering user-friendly digital tools, the initiative empowers individuals to secure their families’ financial futures, thereby ensuring assets are transferred both smoothly and lawfully.
Leadership Insights: A Commitment to Social Impact
Speaking about the initiative, Ghias Khan, CEO of Mobilink Bank, emphasized its mission:
“Invisible Heirs is more than a project — it’s a movement to dismantle barriers that perpetuate inequality. Through harnessing mobile solutions, we’re enabling families to protect their legacies and fostering economic resilience for generations.”
Furthermore, Haaris Mahmood, Chief Marketing Officer, added:
“This award underscores our belief in technology as a catalyst for societal progress. Ultimately, the campaign’s success reflects our dedication to creating inclusive solutions that uplift marginalized communities and drive meaningful change.”
A Legacy of Innovation
Notably, this marks Mobilink Bank’s second Glomo Award win, following its 2023 triumph for advancing digital inclusion. As a result, these consecutive accolades highlight the institution’s leadership in merging fintech innovation with social responsibility. Through such initiatives, the bank continues to set a benchmark for the industry.
Conclusion
The “Invisible Heirs” initiative not only addresses a critical social issue but also exemplifies the transformative role that financial institutions can play in society. By prioritizing accessibility and equity, Mobilink Bank is redefining the intersection of finance and humanitarian impact.
Looking ahead, as the bank pioneers more tech-driven solutions, this latest achievement reinforces Pakistan’s growing influence on the global fintech stage. In short, stay tuned for more groundbreaking endeavors from Mobilink Bank — a champion of technology-driven justice and prosperity.