The financial landscape of Pakistan is evolving rapidly, with digital solutions leading the way in enhancing accessibility and convenience. Easypaisa Digital Bank has taken a groundbreaking step by launching its AI-powered Digital Insurance Marketplace, making insurance more affordable, seamless, and accessible for millions of Pakistanis.
A New Era of Digital Insurance in Pakistan
Easypaisa’s new insurance marketplace is designed to provide a hassle-free experience for users seeking various insurance products. The platform offers a diverse range of insurance plans, including:
- Health Insurance
- Life Insurance
- Mobile Protection
- Income Protection
- Vehicle Insurance
- Domestic & International Travel Insurance
- Doctor Consultations
These services are powered by leading insurance providers such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and Oladoc, ensuring quality coverage and credibility.
Exclusive Free Subscription Offer
To encourage adoption and provide users with immediate value, Easypaisa is offering a one-month free subscription on all monthly plans. This initiative makes insurance more affordable, transparent, and easily accessible to people across the country.
Additionally, users can benefit from instant consultations with over 25,000 specialist doctors via video or audio calls, along with discounted clinic and lab visits—bringing healthcare services directly to their fingertips.
AI-Powered Convenience
The integration of artificial intelligence (AI) into Easypaisa’s Insurance Marketplace ensures a faster, smarter, and more efficient user experience. The platform enables real-time conversations, provides tailored insurance options based on user preferences, answers queries instantly, and simplifies the transaction process.
Leadership Insights on the Initiative
Jahanzeb Khan, President & CEO of Easypaisa Digital Bank, highlighted the importance of this milestone:
“The launch of our digital insurance marketplace is a major step in increasing accessibility to insurance services for a broader segment of society. Easypaisa remains committed to providing users with essential financial tools that protect them in times of need.”
Farhan Hassan, Head of Wallet Business at Easypaisa Digital Bank, emphasized the need to bridge the insurance gap:
“Our insurance marketplace aims to break long-standing barriers in the insurance sector. With less than 1% insurance penetration in Pakistan, our goal is to simplify and expand insurance accessibility, aligning with Easypaisa’s mission of financial inclusion.”
Transforming Pakistan’s Digital Finance Ecosystem
As Pakistan’s first digital bank to commence commercial operations, Easypaisa continues to spearhead the country’s digital transformation. By integrating innovative financial solutions, it is not only enhancing financial security but also fostering economic growth and sustainability.
Conclusion
The launch of Easypaisa’s Digital Insurance Marketplace marks a significant leap towards a more inclusive and financially secure Pakistan. With AI-driven convenience, a one-month free subscription, and partnerships with leading insurers, this initiative is set to redefine the way Pakistanis perceive and access insurance services.